Email Marketer

What is an Email Marketer?

An Email Marketer is a specialized professional responsible for designing and executing email campaigns that engage audiences, drive lead generation, and generate revenue. They focus on building and maintaining email lists, crafting compelling messages, and analyzing campaign performance to optimize results.

Email Marketers collaborate with teams to design mobile-friendly templates, create newsletters, and ensure all communications adhere to industry best practices. By leveraging data, tools, and marketing strategies, they maximize the impact of email campaigns and maintain audience engagement.

Average Monthly Employment Cost (with Benefits)

Average Annual Employment Cost (with Benefits)

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Email Marketer Job Description

We are seeking a talented Email Marketer to join our team and drive our email marketing initiatives. In this role, you will develop and execute direct email campaigns, design engaging templates, and grow our email list through targeted strategies.

Responsibilities include creating newsletters, monitoring campaign performance, and adhering to email compliance standards. You will also analyze data, build databases for lead generation, and provide recommendations for campaign improvements. If you have strong copywriting skills and a passion for digital marketing, we’d love to hear from you.

In this role, you will: 

• Identify and expand our target audience to build and grow our email list.
• Develop and execute direct email marketing campaigns.
• Review emails for clarity, grammatical accuracy, and spelling.
• Design mobile-friendly email templates
• Create newsletters with comprehensive company updates.
• Enhance email templates using graphics, personalization, and advanced features.
• Ensure timely and accurate client communications via email to reduce unsubscribes.
• Build databases to support lead-generation efforts.
• Monitor and assess campaign performance, offering recommendations for improvement.
• Report on revenue generated from email marketing initiatives.
• Adhere to industry standards and best practices for email compliance.

Essential Skills & Qualifications:

• Demonstrated experience as an Email Marketing Manager or Digital Marketing Specialist.
• Expertise with marketing automation tools.
• Practical knowledge of HTML and content management systems.
• Understanding of SEO/SEM and Google Analytics.
• Exceptional written communication and copywriting abilities.
• Experience with data analysis and database management tools.
• Strong organizational and project management capabilities.
• Bachelor’s degree in Marketing or a related field.

Preferred Qualifications:

• Experience designing mobile-friendly email templates with advanced features.
• Proven ability to monitor and assess email campaign performance, offering data-driven recommendations.
• Familiarity with building databases to support lead-generation efforts.
• Knowledge of email compliance standards and best practices.
• Strong attention to detail for reviewing email clarity, grammar, and spelling.
• Ability to meet tight deadlines while managing multiple projects efficiently.